The Complete Guide to Intellectual Property

Trademarks, copyrights, and patents can be powerful tools to protect your business and creative works, learn how in our complete guide.

Find out more about intellectual property basics

Jenn Morson

Jenn is a writer who specializes in real estate, finance, health care, and education. Her words may be found in The N.

Allison DeSantis, J.D.

Legally reviewed by Allison DeSantis, J.D.

Allison is the Director of Product Counsel at LegalZoom, advising and providing leadership to internal teams on the d.

Updated on: September 3, 2024 · 9 min read

What is intellectual property?
What are your intellectual property rights?
How to protect intellectual property
Common types of intellectual property protection
Do you need a trademark, copyright, or patent?
Do you need an attorney to get a trademark, copyright, or patent?
Costs of intellectual property protection
Intellectual property considerations for specific situations
Violation of intellectual property rights
Transferring intellectual property
Getting the protection you need

Intellectual property has never been more important. It's often seen as the backbone of a business, protecting the ideas, innovations, and creativity that go into many of the world's top products and services.

This guide to intellectual property will help you understand what intellectual property is, what kind you might have, and what you need to do to protect it.

hero-trademark-you-startup woman writing on board in black and white shirt

What is intellectual property?

Intellectual property (IP) refers to creations of the mind that have value. Although it doesn't exist in a physical sense, you still claim what you create as your property, just as you would a house, car, or boat. Along with that claim can come similar IP rights and IP legal protection as one would have with physical property ownership. Trademarks and trade secrets fall under this category.

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Soft intellectual property

Soft intellectual property (IP) is a broad term sometimes used to refer to copyrights, trademarks, and trade secrets.

Trade secrets

A trade secret refers to commercially valuable confidential information. This trade secret must be something that you take reasonable steps to keep secret and so valuable to businesses that it's worth protecting.

What are your intellectual property rights?

Some common properties that fall under the IP banner are designs, artistic works, business names, and brands. Once created, these unregistered original designs/works/brands become the creator's property, and the creator (now owner) has IP rights over their property.

Intellectual property rights prevent others from using your business property or brand identity without your permission. This is also known as exclusive rights.

How to protect intellectual property

Different types of intellectual property fall into different categories, but all IP laws function by preventing others from using your property without your permission. To effectively cover your intellectual property, you'll need to determine what type of IP you have.

Talking about your idea

It's hard to keep great ideas to yourself, but there is good reason to be careful who you tell, even in the early stages, in order to protect your brand.

If your idea is for an invention, for example, and you don't have the resources or time to file for a formal patent of your IP, filing a provisional patent application for your invention might be a good option for you. A provisional patent application is also a good idea for the protection of industrial design rights.

If you need to share your idea with someone to take it to the next level, you might consider having them sign a non-disclosure agreement (NDA), especially if your ideas are included in your marketing plans or industrial designs for your business.

Using a cease-and-desist letter

What can you do if you learn someone is stealing or using your intellectual property without permission? One available option is to write a cease-and-desist letter. You might not need an attorney to do it. The letter notifies the person of what they're doing with your property and what the consequences are.

Common types of intellectual property protection

Most intellectual property can be protected under one of these three categories: patent, trademark, or copyright.

Generally speaking, copyright applies to an original creative work you've created. A patent can apply to an invention, as well as a technical effect of that invention, and a trademark applies to a word, phrase, or design that distinguishes a brand.

All about copyright

According to the U.S. Copyright Office, copyright protects original works of authorship. For example, copyright generally applies to artistic works, from novels to sculptures to symphonies, and even includes architecture and computer software in certain cases.

All about trademarks

Words, phrases, designs, or graphics can all be trademarks. They're also what distinguishes your brand, goods, or services from the crowd. You can gain federal trademark rights by registering your trademark for your brand with the U.S. Patent and Trademark Office (USPTO).

This infographic explains the basics of trademarks and why they're important.

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Do you need a trademark, copyright, or patent?

Trademarks apply to distinguishing logos, brand names, phrases, and the like. Copyrights apply to original creative works. Patents generally cover new, useful, and non-obvious inventions before you market them and do not apply to certain phrases or works that fall under the public domain.

Do you need an attorney to get a trademark, copyright, or patent?

Getting certain intellectual property protections can sometimes be simple. Some protections actually exist upon creation and before you register your work. However, registration can greatly enhance the protections you have over your property or brand before you market them.

In some cases, you'll want to engage an attorney to ensure that your IP is properly protected.

When to get an attorney for a trademark

You can register your trademark online with the U.S. Patent and Trademark Office (USPTO). You can also search their site for any potential conflicts with existing registered trademarks for your services.

Remember that if your trademark conflicts with an existing trademark, it could be rejected by the USPTO.

An attorney can advise you on how to navigate any potential conflicts during the trademark process. And, you may want a lawyer to deal with any infringement issues, whether you are dealing with a case filed against you or enforcing your own trademark rights.

If you're just starting the trademark process for your services and wondering if your circumstances warrant hiring an attorney, read Do you need a lawyer to file a trademark?

When to get an attorney for a patent

While it's possible to write and file a patent yourself, it's often useful to have a lawyer involved. There could be elements of your invention—especially covering future modifications or expansions—that might be hard for you to see on your own before you begin to sell your product.

Patent attorneys are of great value and can save you a lot of headaches down the road. Some people like to file a provisional patent application themselves before seeking investors and interest in their idea. Then, they hire an attorney to help with the formal patent application once they are ready.

When to get an attorney for a copyright

A copyright isn't difficult to file on your own, but there are some situations in which it makes sense to consult an attorney. Read more about them in Do you need an attorney to file a copyright?

Costs of intellectual property protection

The fees for IP protection vary based on the type of legal protection you need and the nature of your filing.

The costs of securing IP protection might involve attorney fees as well. People most often engage attorneys for assistance with patents and trademarks. This will make your initial costs higher but can ultimately save you money in the long term. You should also factor in the fees associated with renewing trademark and patent protections over time.

Intellectual property considerations for specific situations

Sometimes applying intellectual property protections to your specific situation can be confusing. There can be some overlap between trademark and copyright. And some unusual works, at first glance, seem to defy categorization.

Below you'll find tips for obtaining protection and how to protect some specific works and categories:

Architectural drawings are protected by copyright and can be registered as such.
Graphic designs that you create can be eligible for the same IP protections as works of art, as illustrated in How to copyright a graphic design.
Blogs, like all original written works, obtain certain copyright protections the moment they are created, but you'll need to register your blog entry to enforce those copyright protections under intellectual property law. Learn more in Blogging and intellectual property law and Lifestyle influencers: How to protect your intellectual property.
Similar to works of art, websites are an example that can be protected by copyright law, as described in Do I need to copyright my website?
Tattoo artists have sought copyright protection for their work when the wearer of the tattoo appears in prominent settings (like television and film), but there's still some gray area here when it comes to who is the owner of the tattoo. Learn more in Before the ink dries: Copyright law & tattoos.
Original songs and recordings gain copyright protections when you produce them, but you can't enforce your ownership rights under copyright protection in federal court without registering the music. This is explained further in How to copyright music and How to copyright a sound recording.
Written literary works receive some copyright protections as soon as you write them, and most parodies of existing works can also be registered with the copyright office. You can get more details by reading How to copyright a book or novel.
Dance can be protected by copyright as long as your dance is documented in written or filmed form, as explained in How to copyright a dance.
Fashion labels and companies can trademark a name and logo. You'll find out more in How do I trademark a clothing brand?
Collaborative works may be copyrighted under the "joint work" provision in copyright law, as described in The basics: Understanding joint work and copyright.
Employee creations or inventions made in the scope of their job are usually owned by the employer. Learn more in Does your employer own intellectual property you create?
Original software can be copyrighted, and mobile apps can be patented. Domain names cannot be copyrighted. Get the details in Why you need to copyright your software and Can you patent your mobile app?

Violation of intellectual property rights

Understanding the difference between influence and outright copying (or plagiarism). Intellectual property protections exist to help define these lines and to allow creators to protect their works and inventions.

If you receive a notice that you are infringing on someone else's intellectual property rights, it is wise not to ignore it, even if you believe the IP rights to fall under the public domain. Investigate the validity of the claim and respond. There can be steep financial consequences for these infringements.

Transferring intellectual property

Intellectual property rights can be transferred, just like other types of property. It's common for employers to include agreements in employment contracts explicitly outlining that any inventions created in the employee's course of work are the employer's property.

If you're an employer or employee of a company and wonder how the assignment of IP is commonly handled in this relationship, read Intellectual property assignment: What it is and how to make one.

Intellectual property should also be part of your estate plan. With the potential for generating decades of ongoing revenue and value, protecting the IP of your own creation can be a valuable part of your estate. Learn more in Estate plans and intellectual property: What to consider.

Getting the protection you need

Intellectual property designations and protections exist to protect and help creators and their companies reap the fruits of their labor.

Whether you've invented something amazing, written the next big literary sensation, or created your dream company's logo, protecting your creative work before you market it is the first step to ensuring you reap the benefits of your hard work using this ultimate guide to intellectual property.

Though getting the proper legal protection for your company's intellectual property can take some legwork, it's worth it in the long run.

trademark your start up

Find out more about Intellectual Property Basics

This article is for informational purposes. This content is not legal advice, it is the expression of the author and has not been evaluated by LegalZoom for accuracy or changes in the law.